In 2018, competition is fierce. You can be sure that small businesses are jumping on board to develop their Twitter business accounts. Your competitors are probably killing it as you’re reading this, but nothing equips you better for a new year than a clean start and a more creative strategy for Twitter for business. Read More
The vision of a professional with more than 22 years of experience in strategic marketing. Our expert is happy to share...Read More
A great LinkedIn profile can help you have more success in your job, whether it’s being seen by a potential client, partner...Read More
Each one of your social media accounts requires a different approach. For those obsessed with Pinterest, it’s the perfect way to keep track of your visual inspiration but also a chance to express yourself artistically.
Interview with the founders of PublBox by Amila Gamage Wickramarachchi, We Heart Entrepreneurs
PublBox provides automated social media service for businesses, entrpreneurs, social media managers, bloggers and anyone who is in digital marketing. With features such as Smart Calendar, analytics and cross posting PublBox stands out the competition.
Recently I had the opportunity to interview the founders of the PublBox scheduled social media posting service and below is our interview. Read More
Facebook ads can help you engage busy Christmas shoppers and achieve your business goals for the season. Learn how to find the ad formats that best suit your Christmas message. Read More
This year in Helsinki, Finland, from November 30th to December 1st, the world’s leading startup technology conference Slush took place. Two days of the event gathered over 20,000 people from more than 130 countries under one roof, including 2600 startups, 1500 investors, and 600 journalists. Read More
New project system
Good news for those who have several profiles on one social networking platform! Now, you can combine the required number of accounts into projects without any limits. For your convenience, you can name them according to your needs. Read More
During the festive season, people turn to their News Feed for gift ideas.
49% of global surveyed shoppers say that Facebook is influential in their festive season shopping. This is an opportunity to promote your business on Facebook and grow sales during the festive season. Read More
Instagram is a particularly amazing social media platform where visual engagement and appeal are essential. Read on to discover 25 free ways to increase your Instagram following!
- Use hashtags that are known to help increase followers: you can browse through relevant hashtags to see which ones are most popular, and even use services such as hashtagify.me to check out the trendiest hashtags every day in any given niche.
- Like and comment on other users’ photos: interaction can lead to an increase in terms of followers on Instagram. People love to see that you care about their content and profile, and they will often return the favor.
- Hold a contest on Instagram: many companies host giveaways and other contests through their Instagram accounts: this idea might help you drive a bigger audience to your page.
- Promote your Instagram account on your other social media accounts and profiles: Synergy is key with social media. Keep your various account working together to promote one another swiftly!
- Use popular hashtags so your images get found in search: never underestimate the power of tagging image, and use at least 4 to 6 popular hashtags to help people find your pictures quickly!
- Post photos at 2am or 5pm. Research shows that these are the most effective times to post: When posting content to Instagram, it is quite clever to understand the best timing to connect with your audience.
- Remember that quality beats quantity. Edit your account to leave only the best images. No one wants to follow someone with thousands of pointless images of food or other random shots: if you post a dozen of images a day, people will soon get bored and you might risk that they will unfollow you. When browsing through your feed, it is so annoying when someone just takes a dozen pictures a day and always clutters up the space! Too much exposure is bad.
- Ask questions in the captions of your photos. This is a great way to increase engagement: you might spark some interesting reaction and some cool user engagement.
- Use calls to action in your photo captions. Get your followers engaged by asking them to take further action: it’s important to get your audience to interact with you, but don’t overdo it, otherwise you’ll come off as pushy or needy.
- Don’t be afraid to post often: posting often is not necessarily a bad thing, as long as there is still substance into what you are posting!
- Use geotagging, especially if you’re a local business: people will find you a lot easier and you can tap into the local community to find new followers near you. Geotagging is a crazy useful feature!
- Combine multiple photos into a collage for maximum engagement: this will allow you to create beautiful and powerful images offering highlights to your viewers.
- Use faces in your photos. Dan Zarella found that images with faces received 35% more likes than those without: people simply love to see what you are up to and humans respond well to…humans!
- Tag people in your photos when relevant: if possible, never underestimate the feature of tagging other users involved in your pictures. You might also grow your network this way.
- Create a branded hashtag: this is a great way to appear unique and strengthen the power of your brand.
- Share behind-the-scenes photos: people love to feel like you are giving some cool exclusive insights into your world!
- Share user-generated images: memes and similar user-generated images are often fun and engaging, and definitely worth sharing.
- Use a photo editing tool like PublBox Design Editor: this will help you take your content to the next level and really stand out from the crowd.
- Promote your Instagram username on your physical marketing materials: never forget to print your Instagram handle (username) on your promotional items in the physical world, including business cards, fliers, brochures and so on.
- Tell a story. Use your image captions to tell an engaging story: this way, people will be more interested in hearing from you and following your posts.
- Post image quotes: this is always a strong idea to inspire and engage people. Everyone loves a powerful quote.
- Network with Instagram influencers: influencers have a huge following, and if you manage to network with them, they’ll surely be able to help you grow.
- Arrange co-promotions with other users: just like you, other users might be looking to grow on Instagram. Work together for mutual benefits!
- Plan, prepare and then act. As with most things in life, being intentional is your best chance at success. Make a plan for how you’re going to use Instagram, then create a schedule to keep yourself on track: It’s always a matter of being organized and staying grounded in order to make the most out of things.
- Use PublBox for posting: this is the most seamless, quick and effective solution to manage your Instagram posts and schedule your content easily. With PublBox, the process is extremely streamlined and very intuitive.
What is a social media plan (and why do I need one)?
In this day and age, social media plans are absolutely essential to a successful marketing campaign. In essence, a social media plan is a strategy that will help you market your content throughout your social media presence. Find out more about planning the perfect social media campaign and run it on autopilot! Read More