Social networking carries a number of risks; it’s better to be aware of them before starting work.
Mistake #1. Equivocation
You are not your target audience (TA). That is why the posts on your business profile should be well-liked by followers and prospective customers, and not you.
The risk of falling into the classical distortion of “I dislike it, so the target audience does,” is particularly high for small and medium-sized businesses, where executives are fully involved in all processes. They focus not as much on knowledge and experience, as on their beliefs about communication and target audience. Unfortunately, it often turns out that posts by such communities are interesting only to the director and his staff. Read More
The PublBox team analyzed its participation in the largest European events and shared its best practices for how to succeed in appearing in public Read More
Who are they? Coming from Twitter, and initially annoying, hashtags have become nearly an integral part of all content in social media.
A hashtag is any word in Latin or Cyrillic, and even a combination of words and numbers, without spaces, preceded by the # (hash) symbol. Read More
Entertainment and gifts to followers, coverage and engagement to you
Everyone likes contests, since they remind them of childhood, when there were contests for the cleverest on the last page of everyone’s favorite magazines. You needed to solve a crossword puzzle or to join the dots together to identify an object. The first/best/correct result was always awarded, at least, that’s what we believed while licking stamps to stick them gently on the envelope. Read More