The Best and Worst Posting Times on Facebook, Instagram and Twitter

How to determine the ideal time for posting on popular social media to collect the maximum number of likes, get the greatest coverage and capture your audience

The experts have lengthily and energetically studied the issue of when, and what, is better to post so that your publication will be seen by as many people as possible. Today, we have hundreds of studies carried out, billions of posts analyzed, and thousands of suggestions written.

Although there are general rules and suggestions that truly work (later on, we will definitely feature them), two things need to be clearly understood. Read More

How Not to Lose Your Business: 6 Fatal Marketing Mistakes on Social Media

Social networking carries a number of risks; it’s better to be aware of them before starting work.

Mistake #1. Equivocation

You are not your target audience (TA). That is why the posts on your business profile should be well-liked by followers and prospective customers, and not you.

The risk of falling into the classical distortion of “I dislike it, so the target audience does,” is particularly high for small and medium-sized businesses, where executives are fully involved in all processes. They focus not as much on knowledge and experience, as on their beliefs about communication and target audience. Unfortunately, it often turns out that posts by such communities are interesting only to the director and his staff. Read More

Good Show and Entertaining Contests: Arranging Twitter Contests

Entertainment and gifts to followers, coverage and engagement to you

Everyone likes contests, since they remind them of childhood, when there were contests for the cleverest on the last page of everyone’s favorite magazines. You needed to solve a crossword puzzle or to join the dots together to identify an object. The first/best/correct result was always awarded, at least, that’s what we believed while licking stamps to stick them gently on the envelope. Read More